Italian Food Artisans is the first American Food Promotion Business Network entirely dedicated to Italian Food & Wine Producers with Artisanal, Craftsmanship and Quality driven philosophy. IFA is the brain-child of  Master Chef Walter Potenza  who has made the art of “Eating Well” the main objective of his long-lasting career. IFA services are directed to medium-large Italian food companies who desire to achieve an exclusive visibility with a modern approach in the USA Marketplace.. Continue to  Services and details



IFA introduces new and Artisanal food products through test marketing, segmentation, positioning, branding, targeting, consumer research and market entry strategies. Identifying "What's Missing" in the USA marketplace.

Italian Food Artisans are also offering importing opportunities for our distinguished manufacturers companies. Inquire about the possibility of having your products positioned and visible in the American Marketplace. Affordable service paired with all of our unique marketing tools offered by IFA. We will be happy to answer all of your questions and concern. Call us for a preliminary discussion 401.480.4963  or email us at



IFA creates a communication strategy to identify key messages and product positioning, through events aimed at consumers, brokers, importers, media and trade representatives.

business results


IFA in cooperation with producers defines a business strategy in the near - mid and long term prospect. IFA links actions to strategy  and measures progress toward realizing the goal of successful bottom-line results

Celebrating pride, quality & the commitment to craftsmanship

Italian Food Artisans

Providing Network Placement Services to Italian Food & Wine Entities